Sarnia, Ontario – January 6, 2022 — Today, The Corporation of the City of Sarnia is pleased to announce that Downtown and Mitton Village will be participating in the My Main Street Local Business Accelerator program to help revitalize our main streets. The City has also received funding through the Community Activator program stream to support reimagining and reshaping of the public space at Avondale Park.

In response to the COVID-19 pandemic, the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced a $23.25-million investment to the Canadian Urban Institute (CUI) and the Economic Developers Council of Ontario (EDCO) to establish My Main Street — a two-year program to support the recovery and revitalization of main streets and local businesses in southern Ontario through two program streams.

EDCO is delivering the My Main Street Local Business Accelerator program stream, which supports the revitalization of 65 main street communities, and provides non-repayable contributions for more than 650 local businesses across southern Ontario. The program focuses on creating and maintaining vibrant and inclusive local main streets while providing residents, new entrepreneurs, and existing businesses with economic opportunities in our main street communities.

CUI is delivering the My Main Street Community Activator program stream, which supports placemaking, an approach that asks people to collectively reimagine and reshape public space to maximize its shared value. Funding has been prioritized for projects that support sustainable placemaking strategies for geographic areas that are designed to support economic and social benefits for equity seeking groups.

Downtown and Mitton Village main streets in Sarnia will be supported with a dedicated Main Street Ambassador who will facilitate customized market research, data analysis, and non-repayable funding contributions for new and existing small businesses.

The Avondale Park Revitalization will enhance the plan for this park including landscaping, sitting areas, and water source for the community garden and therefore will enhance community programming and functionality of this park. The Park is situated between the two main street project areas and will support the recent revitalization of the Sarnia Arena, thereby making this entire public space feel safe and welcome the many residents and visitors for arena activities and events.

“The City of Sarnia appreciates the funding provided by the Government of Canada,” said His Worship, Mike Bradley, Mayor of Sarnia. “Both projects will have great benefit for our main streets and parks. Business will receive some revitalization assistance and Avondale Park will be transformed into an inclusive space for the community. We look forward to the residents of Sarnia spending more time exploring and supporting these areas of the city.”

For program details and further information, please visit https://mymainstreet.ca/accelerator-program. For media inquiries, please contact media@mymainstreet.ca.

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